In a recent series of Threads posts, Instagram head Adam Mosseri emphasized the need for social media users to be vigilant in the face of the growing prevalence of AI-generated content. He pointed out that the images and information users see online may not be real, as AI technology is now capable of creating content that closely resembles reality. To help users better assess the authenticity of information, Mosseri mentioned that users should consider the source of the content, and social platforms also bear responsibility.

U.S. media giant Gannett announced the closure of its product review site Reviewed on November 1, raising concerns. Reviewed is known for providing various product recommendations and professional reviews, but it has recently been embroiled in controversy over content sourcing, facing accusations from the employee union that the site used AI to generate review content. Gannett has denied the use of AI, stating that the content was written by the third-party marketing company AdVon. AdVon has previously faced controversy over similar issues, being accused of publishing AI-generated content in Sports Illustrated.